The influence of online store characteristics on consumer impulsive decision-making: A model and empirical application

This study is one of the first to provide insight into the relationships between the online store and consumer impulsive decision-making. We develop a model and show how online store merchandise, ease of use (high task-relevant cues), enjoyment and style (low task relevant cues) relate to online impulse buying. The model is tested using survey data from 532 customers of a Dutch online store. The results show significant effects of merchandise, enjoyment and online store style, mediated by consumers’ emotions and browsing behavior. The study adds to the literature by enhancing our understanding of online impulse buying and by assessing the impact of the online store beyond rational decision-making settings. Keywords: impulsive decision-making, emotions, online store, high task-relevant cues, low task-relevant cues

Negative online word-of-mouth: Behavioral indicator or emotional release?

The influence of negative online word-of-mouth on the behavior of those receiving it has been addressed extensively in the academic literature. Remarkably, the question whether negative online word-of-mouth should also be seen as a behavioral indicator of its sender remains unaddressed. Answering this question is relevant as it provides companies with insight into the need to engage in interaction with those who negatively express themselves online or whether these expressions should be seen as temporary emotional releases without any intended conduct. To fill the existing research gap, this research paper proposes and empirically tests a sender-oriented model, investigating the influence of emotions, negative online word-of-mouth on repatronage and switching intentions. As disclosing negative feedback online may also reflect the sender's motivation to inform the consumer community or to provide constructive feedback to the company responsible for the dissatisfying consumption, community usefulness and company usefulness are included as behavioral moderators. The results of an empirical survey conducted amongst real senders of negative information confirm that negative online word-of-mouth is directly driven by positive and negative emotions and is strongly predictive for the sender's intended conduct. The motivation to help other consumers was demonstrated to function as behavioral moderator. The paper concludes with theoretical and managerial implications, and suggests avenues for further research. © 2013 Elsevier Ltd. All rights reserved

Spatio-temporal genetic structure and gene flow between two distinct shell morphs of the planktonic developing periwinkle <i>Littorina striata</i> (Mollusca : Prosobranchia)

The planktonic developing periwinkle Littorina striata produces both nodulose and smooth shells, which were originally regarded as 2 separate species. Although both morphs occur microsympatrically, their distribution is not random. Nodulose shells predominate at wave-sheltered sites, whereas smooth shells are more common at wave-exposed sites. The degree of genetic similarity between the 2 shell types and their microgeographic spatio-temporal genetic structuring were investigated using allozyme electrophoresis. This indicated that: (1) both morphs share a common gene pool, (2) gene flow between populations is high and of comparable magnitude to gene flow between both morphs, (3) the population genetic structure of L. striata remains stable over a sampling period of 3 yr, and (4) genetic and morphological distances between populations are not correlated. These results thus confirm the conspecific status of the 2 shell types and suggest that shell variability and spatial patterning in L. striata persist in the presence of intense gene flow

Towards understanding online purchase behavior

Creemers, M.R. [Promotor